Meghan Elward-Duffy

I'm Meghan. I am a logophilic, photo snapping, graduate of Larry David's alma mater who recently ditched the District of Columbia for Dublin, Ireland.

Nearly all of my income is spent on books, food, traveling, and coffee. I enjoy cycling, taking long walks around strange and familiar cities, browsing vintage jewelry shops, and baking.

This blog was originally started as a way for me to vent out my frustrations while a student in Washington, DC. Now it chronicles my life in Eire. I'm an amateur photographer at best, but most photos I post here are taken and processed through Instagram. Remember, the best camera in the world is the one you have on you. Please note that all views and opinions are my own and not necessarily those of my employers.

email: melwardduffy at gmail dot com
twitter: @megelwardduffy
pinterest: megelwardduffy


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Winter’s here. New tweed jacket from the markets on Brick Lane to keep me warm these Winter evenings, along with a pretty comfy pair of leather driving gloves and my old, faithful, toasty, striped scarf. 

Tweed Season is coming…


Last week I said goodbye to 2.5 years in the advertising industry - 2.5 beautiful, tumultuous, transformative, lovely, but soul-sucking years in the advertising industry. And boy, oh boy I’m so thrilled to start a new chapter at Makers & Brothers.

I am so excited, but a bit heartbroken to leave an agency that’s been so wonderful to me — truly, the first place that’s really felt like real work since I’ve been an adult human. Leaving Rothco has been an emotional experience - I’m so proud of what we’ve accomplished in the last few years, and I have learned SO MUCH more than I’d ever expected. The Rothco team is world class, and I have been so lucky to work with them.

But: I love great design and organisation so this gig is a match made in heaven. Over and out. 

Forgiveness, like most things in life, has turned out to be more complicated than I once thought. I’m not naturally a forgiving person. If someone has betrayed me, I’d just as soon remove them from my life and move on. I’m far too lazy to be vindictive, but I heartily approve of vengeance when sought by my (less sedentary) fellow man. It may not be mature, but it works for me.

I always assumed that forgiveness was a sort of zen state that you gradually worked toward, until you’d finally let go of your anger and animosity. It was almost like a homemade gift that you slowly created and then finally gave to whomever hurt you. But if you were to ask me now if I forgave them, the only answer I could give you would be this: sometimes. There are moments, though rare, when I hate them as much as ever. I wish them all the worst in life and truly hope that all of their dreams turn to ash before them. Then, more commonly, there are days, weeks, or months when I think of them not at all. And then there are those times when I remember them fondly. I see only the good times we had, the wonderful memories they gave me. I see them for all they were; all their goodness and all their flaws. I accept them, and in that acceptance, “there is a kind of love.” And yes, I guess there is forgiveness, too.


A Tiger Beer Chinese New Year

Victo Ngai

For 3 months last year, I worked on the Tiger Beer 2014 Chinese New Year Advertisement Campaign. We hope to achieve a whimsical image which captures the light-headed soaring feeling from Tiger Beer and all the Chinese New Year festivities.

There are 9 carps in the image as 9 has always been a lucky number in Chinese culture. It’s the noblest number of all as it was historically associated with the Emperor. It is also a homophone of the word for “long lasting” (久).  And fish(魚) is pronounced the same way as “extra” (餘), therefore “年年有魚(餘)”, literally translated to fish every year, is often used to wish for plentiful years ahead. 

 Chinese New Year is a time of fun, When Tiger suggested putting 8 hidden horses in the image, I thought it was absolutely  brilliant.  Furthermore, 8 horses symbolize a prosperous 2014 (Year of The Horse).  8 is yet another  lucky number in Chinese culture.It shares a similar sound as 發(fortune). If you visit China, you will see many rich people’s car plate being 88888. So…any luck spotting out all the horses? 

3 months is a long long time compare to the usual editorial deadline which I am used to. The process is also a lot more meticulous. I am the type who like to have loose sketches and go with the flow with my finals, but I learnt that would give advertisement clients heart attacks. The color palette, number+ sizes of lanterns, peach blossom, carps, fashion, ethnicities. etc were planned starting from the sketch stage. The biggest challenge for me were drawing the bottles and can. I don’t like to use references and tend to go off grid with quirky free-handing, this time the accuracy of the products is very important. It took me a few rounds to get all the details and the refreshing glow right, but I am quite proud and happy with how they turned out!

One of the best thing I took away from this job was the sense of teamwork. I play solo for most of my assignments. This time I got to work very closely with ROTHCO, especially my art director Dylan Davies and project manager Jessica Derby. Because of the rush deadline and time differences among me (NY), the agency(Dublin) and the client (Singapore), we often had to work late into the nights together. They shared my excitement and frustration, they give insightful suggestions and help me with many challenges along the way. Also my rep Gail Gaynin, who is not only the business warrior but also an amazing emotional support.

 This ad campaign is described as “daring”, “inventive” and “fresh” in the article  ”5 Brands that got Chinese New Year Marketing Right" by, I think my ace team deserves a big round of applause. 

Thank you so much Robin Yoong from Ogilvy Singapore,  Peilin Lee and Tai Yun fromAsian Pacific Breweries Limited and all my followers (Prudence, Christina, Teo.Aikcher, James, Erwin, Seetoh, Sandy, Twu, Benjamin, Yan) for sending me the photos so I can see the image coming to life! 

Happy Chinese New Year Y’all!

Snow at home!

Once a year I try to use a curling iron on my hair for pretty, wavy, glossy hair. I pull it out, dust it off and go to town. And by go to town, I mean fail spectacularly with frizzy crappy iron-y kink. And then I decide that curling wands are bullshit and you’re all big fat liars blessed with a gene shared with Kate Middleton. 

But seriously. Not even the magic 13 year olds on youtube can help me. I’m hopeless. Ah well. At least I’m not burning my hair off. 

The past few weeks have been stressful but UNREAL at work. And I’ve barely been able to enjoy an evening at home. Today, as I was headed up to bed I noticed that the kitchen was an absolute mess and I started winding myself up trying to clean up, move bottles out for recycling, and wash up counter top stains. By the time the kitchen was clean, I was in a mood.

But then I realised that today is November 8th. 15 years ago, my uncle died. And I still miss him all the time. The kitchen doesn’t matter. The stress at work will go away and dissipate eventually. But I’ll never see Brendan again. Perspective. It’s nice to have every once in a while.

No no no no no no no. 

They’re just fucking with us now, right?